Eugenic Design

Eugenic Design

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In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporariesa€”including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfussa€”to design a dress for the qWoman of the Futureq as part of its special issue promoting the New York World's Fair and its theme, qThe World of Tomorrow.q While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenicsa€”especially that of Norman Bel Geddesa€”began during the previous decade, and its principles permeated their theories of the modern design style known as qstreamlining.q In Eugenic Design, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits coulda€”and shoulda€”be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian qideal type.q Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America's most significant and popular design forms, ultimately grappling with the question of how ideology influences design.Specific products and design ideas for homes, trains and airplanes deserve special mention, however, for what they ... thereby saving women from ingesting them.71 Similarly, health in the modern bedroom could be increased through the anbsp;...

Title:Eugenic Design
Author: Christina Cogdell
Publisher:University of Pennsylvania Press - 2010-07-23

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