Marketing by the Numbers

Marketing by the Numbers

4.11 - 1251 ratings - Source

With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. qMarketing by the Numbersq shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Providing case studies, techniques, and checklists, the book pays special attention to the new generation of Web tools.server reports, 127, 128 service-based companies, 225 SharePoint, 117 share- thru, 235 silo approach, 36, 37, 203a€“205 Simon ... 47, 48 and customer service, 209 and dashboards, 118 General Millsa#39; advertising via, 20a€“21 linking online payment with, 94a€“95 making ... viewing habits, 12a€“13 texting donations, 110 third -party ad server analytics, 161a€“166 third-party sites, 85 Tiffany aamp; Co, 87 time on site, anbsp;...

Title:Marketing by the Numbers
Author: Leland Harden, Bob Heyman
Publisher:AMACOM Div American Mgmt Assn - 2010-11-17

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