Online Consumer Behavior

Online Consumer Behavior

4.11 - 1251 ratings - Source

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.The Lulea University of Technology, in Sweden, also awarded him an honorary doctorate in philosophy in 2009. ... She did her PhD work at the University of Massachusettsa€“ Amherst and holds a mastera#39;s degree in marketing and e- commerceanbsp;...

Title:Online Consumer Behavior
Author: Angeline Close
Publisher:Routledge - 2012

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