Service Marketing: Concepts & Practices
While retail banking offers phenomenal opportunities for growth, the challenges are equally daunting. ... Case Studv Analysis aamp; Comparison of Retail Products aamp; Services of South Indian Bank aamp; Barclays Bank This case illustrates the features anbsp;...
| Title | : | Service Marketing: Concepts & Practices |
| Author | : | Kapoor |
| Publisher | : | Tata McGraw-Hill Education - 2011 |
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