The Marketing Experience, Inc
This publication offers all the instructions and examples that student teams need to proceed step-by-step through a marketing plan. The author has class-tested and refined it over years of teaching. The accompanying instructors manual provides a week-by-week plan for implementing each step of the project and a thorough discussion of ways to evaluate student work.Regardless of the company, there are technological changes occurring in the external environment that will sooner or later ... Note the following partial examples: [Entr-Eez automatic front door opener for homes] Management has noted the following technological advance that is quickly becoming an industry standard for garage door openers. Customers are given the ability to customize their remote control entry codes through use of a small keypad on the back of the remote unit.
| Title | : | The Marketing Experience, Inc |
| Author | : | Charles W. Lamb, Joe F. Alexander |
| Publisher | : | Thomson South-Western - 1995-01-01 |
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