The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

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Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.: Includes sections on benchmarking and changing your new product development process and managing your product portfolio.Gerry Katz (Chapter 2) Gerry Katz is a recognized authority in the areas of new product development, design of new services, and market research, with nearly 35 years ... Nelson Whipple (Chapter 3) Nelson Whipple is director of RSG Market-Driven Solutions. ... He has authored more than 50 published papers on methods and applications, including the first U.S. government manual on conjoint methods.

Title:The PDMA ToolBook 3 for New Product Development
Author: Abbie Griffin, Stephen Somermeyer
Publisher:John Wiley & Sons - 2007-09-28

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